• Founder: Mindy Hargesheimer
  • The Kansas City Bucket List Podcast
  • Travel Guides: Domestic & International

Kansas City Bucket List

Content Creator & Storyteller

  • Founder: Mindy Hargesheimer
  • The Kansas City Bucket List Podcast
  • Travel Guides: Domestic & International

This transcript was exported on Jan 29, 2026 - view latest version here. 

Mindy Hargesheimer (00:00): 

<silence> All right, everybody. I am so excited to be here with Emily Borer. She is the owner and  creative director at Ed and Co here in Kansas City, um, which is a modern accessories brand, and a  portion of profits actually go to a local nonprofit new house, which I am super excited to talk about,  incorporate that in. So thank you for joining me on the podcast. Yeah. Thank you for having me. It's so  good to have you here. We were just talking about how we've kind of worked together before. Yeah. Um,  sort of on the content creator mm-hmm <affirmative>. Influencer side, but we've never had the chance to  sit down and like really talk about everything. 

Emily Bordner (00:38): 

I know. And I love connecting with my local content creators. They're so important for us, 

Mindy Hargesheimer (00:42): 

So, yeah. Yeah. I know. I was, uh, going on the rabbit trail of doing all of my research on you, you know,  and one of the reasons that I wanted to talk to you is kind of the obvious, right? Like, you have this  incredible success story Yeah. With the Taylor Swift, you know, aspect, which we will get into. And, um,  we actually have some cute little earrings here, which are Taylor, is that right? 

Emily Bordner (01:01): 

Yes, ma'am. 

Mindy Hargesheimer (01:01): 

Love it. 

Emily Bordner (01:02): 

Taylor and Travis. Taylor and Travis selling earrings. 

Mindy Hargesheimer (01:04): 

Yes. Yeah. So we're gonna get into that. But, um, you know, I, I have been watching what you've been  doing and we were just talking about how you opened two more stores, <laugh> in Kansas City. So you  are up to how many, uh, boutiques is that? Whatever 

Emily Bordner (01:17): 

You wanna call 'em. Uh, yeah. Stores. Uh, I have four stores and then I have two booths that I rent inside  me and Casey Marketplaces. Right, right. So total six locations. Then we wholesale started doing client  custom work. 

Mindy Hargesheimer (01:31): 

Um, 

Emily Bordner (01:31): 

And we're in the airport too, so it's a lot of different arms, but it's a lot of fun. 

Mindy Hargesheimer (01:36): 

Yeah. Oh my gosh. Okay. So let's kind of back it up a second. You're a KC native, is

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 1 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (01:41): 

That right? Yeah, from Lee Summit. Okay. Um, got my undergrad at UMKC. Mm-hmm 

Mindy Hargesheimer (01:45): 

<affirmative>. 

Emily Bordner (01:45): 

Got my MBA at Rockhurst. Okay. Yep. So I've just keep boomeranging back. Yeah. My community's  here and the support's just been insane. I feel so lucky and grateful. 

Mindy Hargesheimer (01:55): 

Yeah. 

Emily Bordner (01:56): 

I tried on San Francisco for a little bit and I went broke real fast. Really? 

Mindy Hargesheimer (02:00): 

Oh 

Emily Bordner (02:00): 

Yeah. How 

Mindy Hargesheimer (02:00): 

Long were you there? And not surprising. 

Emily Bordner (02:02): 

Yeah, exactly. I mean, I was also, excuse me, in my twenties. 

Speaker 3 (02:05): 

Yeah. 

Emily Bordner (02:05): 

And I think I made it three months and I bought Ed out my bank account. To be fair. It started at $3,000.  Yeah. Which felt like insane. It go very far insane amount of money in Kansas City. 

Speaker 3 (02:14): 

Yeah. 

Emily Bordner (02:15): 

Um, but no, it was good. It was, you know, the perfect lesson that I needed to learn, that a hope and a  prayer doesn't always only 

Mindy Hargesheimer (02:22):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 2 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Go so far, <laugh>. Yeah. Well, what did you go out there to do? What was the intent? Or did you know?  Yeah, 

Emily Bordner (02:27): 

I had a background in coffee. So I worked and managed the filling station in Westport, uh, under Robin  Kraus for years. And I loved it. And San Francisco has a port. 

Speaker 3 (02:36): 

Yeah. 

Emily Bordner (02:36): 

So I was like, this will be great. Um, I can start there. So I worked for a ritual, uh, for about three months.  And then, um, I was making the same amount there that I was making in kc, which just not, but my rent  was like, you know, translate very well three times as much. And so my indulgence was, uh, trader Joe's  chicken sausage. Um, so <laugh>, you know, when you're feeling really fancy <laugh>, do you still 

Mindy Hargesheimer (02:59): 

Eat that today? Is that still in your rotation? 

Emily Bordner (03:01): 

No, no. No, it's not. Um, I mean, it's been long enough little ptsd enough. PTSD been, yeah, it's been long  enough. I could probably do it, but, um, I'm fine leaving you <laugh> Yeah. In San Francisco. 

Mindy Hargesheimer (03:12): 

Yeah. Yeah. Okay. So then did you move back to Kansas City and then, is that when you worked for  Hallmark, or when did that come into play? 

Emily Bordner (03:19): 

Yeah, so I actually got a job offer from Green Dirt Farms, um, love Green Dirt, the creamery. Mm-hmm  <affirmative>. Or Sheep, sheep, milk cheese creamery in Weston. 

Speaker 3 (03:27): 

Yep. 

Emily Bordner (03:28): 

So I actually, uh, worked their farmer's markets for them. So I did all of those events and, um, I loved it.  It was really fun. And then I got an opportunity at Hallmark. Mm-hmm <affirmative>. I started there and  I just kind of worked my way up the old fashioned story, tried on a lot of different roles. I had an amazing  time. I learned so much. Um, totally indebted to Hallmark. They just all 

Mindy Hargesheimer (03:49): 

Creative stuff. Like were you doing design or photography or? 

Emily Bordner (03:52): 

No, I, um, I started in the card shop. Okay. Corporate card shop. Yeah. Um, and it was fun. It was me and  like all of these baby boomers, and we were just hanging out all day and like scanning cards. And it was 

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 3 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

just kind of funny. I'm like, why am I here? What am I doing? Like, this is what, like, I was getting paid.  Well, I was having fun. I had hours that weren't terrible. So I felt like this was the bee's knees, and I don't  know why more people weren't doing it <laugh>. Right. Um, but you know, it's all about perspective,  right? Mm-hmm <affirmative>. So, um, and then from there I worked at Kaleidoscope. Yeah. Which is a  lot of fun. Yeah. So I helped out there and I did some scheduling stuff for them. I worked the floor for  them, and yeah, 

Mindy Hargesheimer (04:28): 

That 

Emily Bordner (04:28): 

Was a blast. Yeah. I mean, you just get to watch kids play all day. And, um, 

Mindy Hargesheimer (04:32): 

And you didn't have kids at the time? 

Emily Bordner (04:33): 

No. I'm assuming. Okay. 

Mindy Hargesheimer (04:34): 

Yeah. 

Emily Bordner (04:35): 

Um, and then from there, I, I worked at Five Points, which was, uh, kind of like a test brand that they  built to see if it had legs. Interesting. And then, um, that was awesome. So I ended up making leather bags  for them. 

Mindy Hargesheimer (04:48): 

Okay. 

Emily Bordner (04:49): 

And, uh, they were doing popups in LA in San Francisco, and then I was kind of ready to try something  new, and I was like, 

Speaker 4 (04:57): 

Mm-hmm <affirmative>. Who 

Emily Bordner (04:57): 

Are you gonna have working in la? And they're like, we have no idea. We need free this out. I'm like, I'll  go. 

Mindy Hargesheimer (05:03): 

Really? 

Emily Bordner (05:03):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 4 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Yeah. I was like, I mean, I, 

Mindy Hargesheimer (05:05): 

So did you move out there? I 

Emily Bordner (05:06): 

Did. I did. Yeah. Gosh. So I, gosh, so 

Mindy Hargesheimer (05:07): 

Back to California. Okay. 

Emily Bordner (05:08): 

Back to California. I, I managed one in, uh, or I managed two in la. I was there for about a year, and I just  like managed the store and I got to like, help with product development. Mm-hmm <affirmative>. We did  workshops, creative workshops. I worked under John Do Barn, um, which is still like my favorite boss  I've ever had. He's incredible. And like, such a shout out to creative. Yeah. So, um, it was a blast. I loved  that job so much. I, I literally had nightmares about getting fired, 

Mindy Hargesheimer (05:37): 

Really. 

Emily Bordner (05:37): 

Which I'd never experienced before. And then unfortunately got defunded. Uh, 'cause it just wasn't as  profitable as they needed to be. Right. So, and then I went into merchandising and, uh, that was my last  role there before I went out on my own almost eight years ago, which is so crazy. 

Mindy Hargesheimer (05:53): 

Yeah. Yeah. So what did you originally think that you wanted to do when you grew up? Were you like, I  eventually wanna own my own store. I eventually wanna be a fashion designer. 

Emily Bordner (06:02): 

Yeah. I eventually 

Mindy Hargesheimer (06:03): 

Wanna get into merchandising. Like, what did that look like? 

Emily Bordner (06:05): 

You know, I mean, I tried a bunch of stuff on, and I initially thought I went to school for nursing, which I  was terrible at. Okay. And then, I mean, you learn fast, you know, like whether it's you, it takes or not. 

Speaker 4 (06:18): 

Yep. 

Emily Bordner (06:19):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 5 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Um, so I did that and then, um, failed anatomy. So that was a quick mm-hmm <affirmative>. You know,  redo. 

Mindy Hargesheimer (06:25): 

I would fail anatomy as well. Okay. 

Emily Bordner (06:26): 

Yeah. Um, and yeah, I loved fashion as a kid. I always wanted to be a fashion designer, but it just seemed  like so big and yeah. 

Speaker 5 (06:35): 

A little daunting 

Emily Bordner (06:35): 

To figure out a little bit. Like, you know, maybe if I was in New York or la but mm-hmm <affirmative>.  How in the world would ever that happen here. Um, and I just loved curating a space I loved mm-hmm 

Speaker 4 (06:47): 

<affirmative>. 

Emily Bordner (06:47): 

You know, getting the details, arranging the space, making it someplace fun and joyful for people to come  in and just be in a good mood. 

Speaker 3 (06:54): 

Yeah. 

Emily Bordner (06:55): 

And, um, that's kind of what I was thinking. Yeah. And then my pop-up store, or my, um, my booth at  Maiden KC Marketplace. 'cause that was my first location on Plaza. That's, 

Mindy Hargesheimer (07:04): 

It all started, 

Emily Bordner (07:05): 

It all started there. And then it went so well that I hired a business coach who was like an inventory  planner. Okay. And she was like, you're kicking butt. You need to open your own store. And I was like, I  don't really wanna open my own store. Like, this seems like a lot of work. I've worked for a ton of female,  small business owners. I just don't know if this is what I wanna do. That's really 

Mindy Hargesheimer (07:24): 

Ironic. That's the way you Oh, totally. Yeah. 

Emily Bordner (07:25): 

And she is like, you should try it. No,

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 6 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Mindy Hargesheimer (07:28): 

Trust me. 

Emily Bordner (07:28): 

Just try it. You know? And I'm like, fine. And so I did it. I opened Brookside six years ago, and it was  great. Like, it was so much fun having like, yeah. 'cause up until that point, I did a ton of events. 

Speaker 3 (07:38): 

Okay. 

Emily Bordner (07:39): 

And so the idea that I didn't have to like, do tables and, you know, it just like, I could invest more in  fixtures. I could have stuff placed there permanently. Like 

Speaker 3 (07:49): 

Yeah. 

Emily Bordner (07:50): 

And it wasn't as laborious. Like it was laborious in different ways. Sure. But like, um, and just creating it  and really feeling that difference mm-hmm <affirmative>. And, uh, so yeah. And then from there, it just  kind of grew. I've tried to be calculated. I've tried to be purposeful and strategic. Sometimes these  opportunities come outta nowhere, and you're like, yeah, well, I don't see why I shouldn't do this, so 

Mindy Hargesheimer (08:14): 

Let's just <laugh>. Yeah. It's not screaming at me too loud about why I shouldn't, so, 

Speaker 5 (08:17): 

Yeah. 

Mindy Hargesheimer (08:18): 

Yeah. 

Speaker 5 (08:18): 

So, yeah. 

Mindy Hargesheimer (08:19): 

Well, what do you think, um, first of all, you know, congratulations. Thank you. I mean, this is a huge  success. I don't, I, I have no idea statistically how many people would even make, you know, what, what  you've created in a market like Kansas City to get to, you know, multiple locations. And we'll get to the  fact that you are an author of a book as well. Mm-hmm <affirmative>. Yes. Yes. Um, which is super  impressive. And, um, side note, I think I told you this. Um, I listened to podcasts all the time, and I was  listening to the advice line on Yeah. How I built this Yeah. Um, with Guy Raz, and you came on <laugh>,  and I was like, oh my gosh, Kansas City is being represented on here. Yeah. And it's Emily Boarder. And  so I heard you. So what was that like? Like what did you go in asking? Yeah. And what advice did you  get and have you, have you been able to implement anything that he, and I don't remember who his  sidekick was that was on at that

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 7 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (09:05): 

Point, Tim Ferris. 

Mindy Hargesheimer (09:06): 

Okay. Yeah, 

Emily Bordner (09:07): 

Of course. Yeah. 

Mindy Hargesheimer (09:08): 

Who 

Emily Bordner (09:08): 

I love and adore. Okay. 

Mindy Hargesheimer (09:09): 

He 

Emily Bordner (09:09): 

Was one of like the early business books that I read that was like, oh my gosh, you, your life can be  different than a nine to five. You know? 

Speaker 3 (09:17): 

Yeah. 

Emily Bordner (09:17): 

Um, so I was so giddy. Yeah. I mean, I love Guy Raw. I love how I built this. It's one of my favorite  podcasts. It's been so inspirational. Yep. 

(09:26): 

I reference it all the time. And I reference episodes that are multiple years old, you know what I mean?  Oh, yeah. Like, they're just so relevant and juicy. I just, I love it. And it's done so well. And so what  happened, it was about a year ago, and I was driving and I was listening to a episode, and it was like, Hey,  if you have a question, you know, send us a note. Yeah. And I was like, all right. So I just sent in a voice  memo and I said, Hey, this is what I do. And at the time I was like, you know, I went viral. I'm not  licensed. I've been really trying to get licensed with the NFL, but I'm having a really hard time. I'm having  a hard time with like collegiate licensing, and I just, how much time and money do I try to pay someone  else a lot of money at? You know what I mean? Like, I, and I have no concept of what that would even  require Yeah. To go 

Mindy Hargesheimer (10:15): 

Through something like that. 

Emily Bordner (10:17): 

It's a lot of, it's a lot of work and a lot of calls. Um, and I just wasn't sure mm-hmm <affirmative>. What  to do next. And so I, that was my question. And then, so they reached out in, I think May and was like, 

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 8 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Hey, um, we got your voicemail, we'd love to have you on. Can we schedule like a vetting interview?  Mm-hmm <affirmative>. And I was like, sure. So, I mean, of course I immediately was like sending it to  my friend who used to work in radio and is in publishing now. And I was like, is this legit scam? Like  immediately scam, I'm, this has to be a scam. Right. <laugh>. And, um, but yeah, sure enough, she was  like, it looks real, dude. You should probably respond. <laugh>. Turns out it was. Yeah. Um, so yeah, no,  it was really fun. And, um, I, so my, you know, things change your priorities, your questions and stuff. 

(11:03): 

Mm-hmm <affirmative>. So up until that point when I actually aired, I was like, actually, I kind of wanna  know more where should I put my strategy and my focus? Should it be on retail where mm-hmm  <affirmative>. That's where the majority of my money comes in, like 60% of revenue, or should I put it  on wholesale efforts, which is the fastest growing category. And it was up like, you know, 200% or  something over 2023. I was like, how do I, yeah. You know, what do I do? And so, yeah, I got on the call  and, um, I was just so tickled. It was so fun. And I just fan girls. You did awesome. 

Mindy Hargesheimer (11:36): 

Yeah. And they were like, so engaged, responding to you and Yeah. 

Emily Bordner (11:38): 

Giving feedback. So, 

Mindy Hargesheimer (11:39): 

And 

Emily Bordner (11:39): 

It was, it was so fun. Like, um, I just was like, you know, living, um, or I was in my living room and I  was like, testing out all these different rooms. 'cause they have all these requirements to be like, you  know, of course, right. You know, this noise, that noise, you know, no dogs, no babies, all this stuff mm hmm <affirmative>. Um, but yeah, no, it went really well. And I felt really, really excited to be on it. So, 

Mindy Hargesheimer (12:01): 

Yeah. That's fantastic. It was fun. So I'm sure, of course, all of your, you know, loyal customers and fans,  and everybody who knows your brand knows about the kind of viral Taylor 

Emily Bordner (12:11): 

Situation, right? Yes. 

Mindy Hargesheimer (12:12): 

Yeah. But for those who don't tell us about that <laugh>, because I don't know if this is right, but I read  that Donna Kelsey 

Emily Bordner (12:19): 

Yes. Was 

Mindy Hargesheimer (12:19): 

Maybe trying to place an order online, and potentially she got the ring over to Taylor. Is that what it was?  So tell us about that, because not that that's replicatable for someone to

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 9 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (12:29): 

Do, right? No, of course. Right. 

Mindy Hargesheimer (12:30): 

But at the same time, that is such a legendary thing to happen for someone who thought, I don't know that  I ever want a retail location. And then you go this route, and then you, I mean, one of the biggest pop  culture, you know, stories of our lifetime, oh my gosh. Were a part of it. 

Emily Bordner (12:45): 

I know. It's so bizarre. Just so great, bizarre. Like, I was not a swifty, I was not a Chiefs fan. And, um, so  And you are now? Oh, yes. Yeah. No, I ride or die, Kelsey, I'll tell you that. Yeah. Um, so no, it was just  kind of funny and random. My husband told me for years, like, you should make chief's jewelry. And I'm  

like, Ugh, no, I'm not a sports girl. I don't wanna, I know better, blah, blah, blah. You know? I know  better <laugh>. And, um, then, you know, the cheeses were doing well. Mm-hmm. And a lot of my  friends who have their own businesses, especially at Maid and KC Marketplace, like they were killing it  during, you know, super Bowls mm-hmm. And stuff. And I'm like, all right. Like 

Mindy Hargesheimer (13:20): 

With the apparel, with 

Emily Bordner (13:21): 

Apparel, apparel, yeah. Um, you know, hats, just anything. 

Mindy Hargesheimer (13:25): 

Yeah. 

Emily Bordner (13:26): 

And I was like, I really, let me just try it. Yeah. It's like super low investment. So I came up with Jersey  Designs 87 and 15 for the top two most popular players, Mahomes and Kelsey. And, um, I, I launched  them in August. They did really well. And I was like, this is kind of funny. Like, they're just so simple,  you know? Yeah. And, which I've found like that's what resonates the most to the most people. It's just  like the most simple designs really. You don't need to think about it. You look at it, you get it. Yeah. Um, 

Mindy Hargesheimer (13:56): 

And this is you designing it Yeah. Or you working with someone who's designing it, and then you're  choosing the products? Like how does that work? 

Emily Bordner (14:03): 

Um, I, I consider it product design because I had a clear design in my head. Okay. And then I went to a  local illustrator, Danielle Gratton. Okay. Who, um, brought them to life. So she got it made, she  illustrated it for me. She gave me a file to, then I passed on to the manufacturer, had it, had the initial run  made. And, um, we were wholesaling them. Yeah. And so we heard that Donna Kelsey came into the  Briar c Briarcliff location. 

Mindy Hargesheimer (14:29): 

Okay.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 10 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (14:30): 

And she wanted to buy a pair of the 87 hoops, but they were sold out. Mm. And I was working at the  Plaza at Maiden KC one day, and this woman comes over to me and she was like, Hey, I just wanna let  you know I was working. Donna came in, she tried to buy it, but they were sold out. And I was like, oh,  okay. That's, that's kind of cool. Thanks for sharing. Yeah. 

Mindy Hargesheimer (14:49): 

You're like, again, is this real? Does this really happen? 

Emily Bordner (14:52): 

<laugh>? Yeah. I was like, I don't know what to do with this information, but that's kind of cool. Right.  So I told my manager Alyssa, and she was like, oh my gosh, we have to message her immediately. And  I'm like, all right, cool. You do you, you know, and again, this was before she was on the Hallmark  channel. This was like two years ago before she like exploded before she's now <laugh> and could  message her on Instagram, you know? Yeah. And so we reached out to her, she was like, yes, I would  love it. And so we got her address, we sent them, and she wore them to the German game. 

Speaker 3 (15:17): 

Okay. 

Emily Bordner (15:18): 

Which was really cool because they took a really nice picture of her at the game. 

Speaker 3 (15:22): 

Yeah. 

Emily Bordner (15:22): 

Like full, like a headshot showing off the earrings. Like, they were just so sweet. Did 

Mindy Hargesheimer (15:27): 

Did she get that to you? Yeah. 

Emily Bordner (15:28): 

Or did she just see it? Her, her her agent or whatever, her person. Um, that's amazing. So yeah, it was like  really, really nice and I really appreciated it, obviously. Mm-hmm <affirmative>. So we just kept sending  her anything we developed with 87 stuff. Yeah. Because by this time it was fall, that stuff was getting so  much attention, it was selling so well. We're like, oh my gosh, yeah. We have to make more Go, go, go,  go, go. Yeah. So like, I just tried to come up with as many designs as I could. And, um, so yeah. And then  so we kept sending her stuff and we did a jersey on a ring and mm-hmm 

Speaker 4 (15:58): 

<affirmative>. 

Emily Bordner (15:58):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 11 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Nothing's been confirmed, but we believe that she gave it to Taylor over Christmas. Okay. Because she  wore it to the a FC championship and then everything just blew up. And it was absolutely insane. Yeah.  So, 

Mindy Hargesheimer (16:08): 

Well, and I remember seeing you, I don't know what station it was mm-hmm <affirmative>. I don't know  if it was like the Today Show or GMA or something like that, but there was some national network that I  was like, oh my gosh, you know, like, that's Emily from Kansas City <laugh>. I know. Which is crazy.  And you looked like you were like in an inventory closet or something, you know, probably know, telling  the story, but 

Emily Bordner (16:25): 

I was like, that's fun. Oh, yeah, I know exactly what you're talking about. <laugh>. For some reason I was  like, wouldn't it be fun if they saw me in my warehouse closet? Yeah. And I'm like, no, <laugh>, no one  wants to see the lighting's terrible. The sounds are worse, you know? Yeah. Um, good thing it was just on  GMA, you know, so. Sure. Um, but who cares? It's, you know, that's the thing too. It's like people wanna  see what you're really like and what you're really doing. Absolutely. And most of the time I'm like, either  on my couch, on my computer, or Uhhuh in the warehouse, like Yeah. Trying to strategize how to make  life easier. 

Speaker 3 (16:53): 

Yeah. 

Emily Bordner (16:54): 

Um, but yeah, it was kind of wild. So we were behind for six months. It took us six months to catch up  because luckily we put on pre-order immediately. Okay. So we were able to do that. And then what was  crazy is, so come June, we were caught up, and then everybody wanted to wholesale it and so on. Fair.  Mm-hmm <affirmative>. Where a lot of buyers buy stuff for their stores. They have fair Market in June,  which is like the biggest event of the year where it's essentially kinda like a prime day for fair. 

Speaker 5 (17:21): 

Okay. 

Emily Bordner (17:21): 

And so everything is like 10% off, 20% off, which is a significant amount if you're wholesaling, right?  Mm-hmm <affirmative>. Because then you can just make more money. So a lot of people placed orders  and we didn't even think about it. We're like, well, let's put 'em online and see what we do. And then all of  a sudden it was like, holy moly, we're outta inventory again. So then we had to like reorder for that. And  then it was holiday and then, you know, I mean, it was just like, 

Speaker 3 (17:41): 

Yeah. 

Emily Bordner (17:42): 

Bananas. So it felt like constant for about a year, and then we were able to like chill and relax. And then,  um,

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 12 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Mindy Hargesheimer (17:51): 

When you look back at that, like what do you feel like is one or some of the biggest things that you  learned as a small business owner, 

Speaker 5 (17:59): 

Um, 

Mindy Hargesheimer (17:59): 

With that launching you into this stratosphere that you didn't see coming? <laugh>? 

Emily Bordner (18:04): 

Um, I think definitely invest in yourself. You know, I've been going to conferences for years 

Speaker 4 (18:10): 

Mm-hmm <affirmative>. 

Emily Bordner (18:11): 

And, uh, one of my favorites that I went to was Alt Summit in Palm Springs, and it was kind of like a, it  wasn't a tech conference, but it was a conference for small business owners, all women mainly. Um, and  it ranged everything. I mean, like SEO to product development, to license to lawyers. Like, it was just a  very wide breadth 

Speaker 3 (18:33): 

Yeah. 

Emily Bordner (18:33): 

Of, um, experts there 

Speaker 3 (18:36): 

Mm-hmm <affirmative>. 

Emily Bordner (18:36): 

Um, and so I remember going there and, and just trying to take as many notes as I could with, you know,  really large online companies. Right. And being like, okay, they have their SEO set up like this. They  have their ad, their AdWord set up like this, they have their website set up like this. And so, like, even  though I wasn't there mm-hmm 

Mindy Hargesheimer (18:54): 

<affirmative>. 

Emily Bordner (18:55): 

I had stuff in place to where it was working for me. Right. 

Mindy Hargesheimer (18:59): 

So

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 13 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (18:59): 

Like, I consulted with a search person early, early on. And I think that's helped a ton. And it's one of those  like, it's like this long, slow and grow option search. 

Mindy Hargesheimer (19:09): 

Like SEO, like, like SEO Yes. Things I know nothing about, so. 

Emily Bordner (19:12): 

Right, right. Like another thing to delegate, right. Yeah. 

Mindy Hargesheimer (19:14): 

<laugh>. But, um, find the people who know what they're talking about. Right. 

Emily Bordner (19:17): 

And so, you know, I've been working with them for probably five years. 

Speaker 3 (19:22): 

Okay. 

Emily Bordner (19:22): 

And so that's really helped because it's been a slow burn. Yeah. And, um, you know, always kind of  helping how to get more traffic on the site. 

Speaker 3 (19:31): 

Yeah. 

Emily Bordner (19:32): 

And, um, they're really great helping me strategize stuff like that. And then, so it's like the SEO is there,  so it was searchable mm-hmm <affirmative>. And then, you know, we try to make the product page as  like, you know, searchable as possible. Yeah. And so I think it was just like learning those things to have  in place mm-hmm <affirmative>. So anybody can find something. I mean, that's the ideal situation. Right.  Sometimes it doesn't always work. 

Speaker 3 (19:52): 

Sure. 

Emily Bordner (19:52): 

Um, but like, having that stuff in place, like even though I wasn't that big at that moment, I kind of had  stuff lined up to support me where it was going next. Yeah. So that was luck, but also being prepared  digitally. Um, and, you know, we had Shopify, we had plugins, we had pre-orders, so it's like, it was a hot  mess. <laugh>, do not let me fool you. Like, it was a hot, hot mess. Yeah. 

Speaker 3 (20:15): 

But

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 14 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (20:15): 

At the end of the day, it could have been much worse. Yeah. And, um, so that really helped. Yeah. I think  another thing would probably just be to put yourself out there. You know, like, I know it's uncomfortable.  I don't love it, but like, it's something that I 

Mindy Hargesheimer (20:31): 

Don't think most people do. I think it's nerve wracking for a lot of people. Yeah. And by the way, I like  this because like, literally I feel like this is how I built this for people, like in a local market like Kansas  City. Yeah. Like, you obviously have so much that you can guide and mentor on. 

Speaker 5 (20:44): 

Yeah. So I 

Mindy Hargesheimer (20:45): 

Think this is really cool for someone else who's like, looking to do something like this Yeah. To even  learn from you. And obviously we'll talk about your book too, but, 

Emily Bordner (20:51): 

Yeah. No, I mean, I, uh, I've always loved business. I, um, I've always loved being creative, and so I just  happen to fall into something that 

Mindy Hargesheimer (21:01): 

Yeah. 

Emily Bordner (21:02): 

Lets me utilize those strengths, which yeah. I talk about my book and I think everybody should do it. 

Mindy Hargesheimer (21:08): 

Did your, do you come from parents or family that are entrepreneurs? 

Emily Bordner (21:11): 

Yeah. My, uh, my grandfather and my father are home builders. 

Mindy Hargesheimer (21:15): 

Okay. 

Emily Bordner (21:15): 

Um, so I kind of, I got the entrepreneurial spirit from them. 

Speaker 3 (21:18): 

Yeah. 

Emily Bordner (21:19):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 15 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Um, and I remember my dad telling me, he's like, I went to engineering school, my first job, I hated it. I  just mm-hmm <affirmative>. I didn't, I realized quickly I didn't wanna work from some for somebody  else. 

Speaker 4 (21:29): 

Yeah. 

Emily Bordner (21:29): 

And I was like, cool, that's an option. I did. Yeah. You know, <laugh>. Um, so yeah. 

Mindy Hargesheimer (21:34): 

Lemme go ahead and put that in my back pocket. 

Emily Bordner (21:36): 

Yeah. Right after I'm done with everything. Yeah. Um, so yeah, I think that was kind of where that, that  kind of fire came from. Um, but I also think that anybody could do it if they wanna do it, you know?  Yeah. I think it's just finding, you know, what you're passionate about, finding what you're good at mm hmm. And where that sweet spot is. Mm-hmm. And I think it can take you pretty far. 

Mindy Hargesheimer (21:53): 

Yeah. So what do you think sets you apart for what you've created here as a brand in Kansas City? I  mean, obviously you've got this footprint that just keeps growing and I'm like, are you gonna open  another store? Oh my gosh. See, oh my gosh. Um, I live in South Op, so I'm always looking for people to  open out there. It's hard to get people out there. Um, but yeah. What do you think sets you apart and why?  I'm sure you have this like, loyal following of people who look for the next release Right. Of something to  come out or 

Emily Bordner (22:21): 

Follow along with. I mean, that would be cool. I hope so. 

Speaker 3 (22:22): 

Yeah. Yeah. 

Emily Bordner (22:23): 

Yeah. I don't know. Um, I think what stands out to me is definitely finding your niche. Mm-hmm  <affirmative>. So when I started, one of my favorite authors, Mike Mitz. Okay. Um, he is an author of  The Pumpkin Plan. He is an author of the Toilet Paper Entrepreneur. Um, some 

Mindy Hargesheimer (22:45): 

Good names. Yeah. 

Emily Bordner (22:46): 

<laugh>. Yeah. He's like so cas. He's like a goofy uncle that gives you business advice, but it's actually  pretty good. Yeah. 

(22:52):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 16 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

And so I remember reading the Pumpkin Plan and my mind was blown, and it was all about built on this  niche and then screaming it from the rooftops. Right. Okay. And at the time I was like, okay, like, this is  kind of what I've been selling. This is what's moving. Well, you know, it's jewelry. Um, so how can I  differentiate myself from amongst everybody else? And at the time, a lot of boutiques sold all of it. Right.  You think, um, they have clothing, they have jewelry, they have shoes, they have all the things. And so I  was like, I'm just gonna test his theory. I'm just gonna test it and see. And so I was like, I'm an  Accessory's boutique. Mm-hmm <affirmative>. You know, size list. It's easy gifting, perfect for stocking  stuffers. Like Yeah. You don't have to worry about it. Also, like, I've always been a larger person. I've  always had hips. And so it was always a challenge for me to buy clothes in boutiques. Mm-hmm 

Speaker 3 (23:44): 

<affirmative>. <affirmative>. Yeah. 

Emily Bordner (23:45): 

And so it's a category that I naturally was attracted to. 'cause it was the only way I could kind of support  local boutiques and still mm-hmm <affirmative>. Have everything fit, you know? I mean, 

Speaker 3 (23:56): 

Yeah. 

Emily Bordner (23:56): 

You're tall, I'm sure you've experienced things right. Like all 

Mindy Hargesheimer (23:59): 

The time. 

Emily Bordner (24:00): 

I mean, I'd say 90% of the people I know are like, man, I really wish I could support them more too. But  it's hard to find. Yeah. You know? Um, so yeah, I was like, this aligns with me personally. I wanna test  the theory. I know this moves well for me already mm-hmm <affirmative>. Um, let's see how it does.  Yeah. And then my broker was like, you should go to Brookside. And I never even considered it. I was  like, Brookside, uh, 'cause it's kind of like a crapshoot. Like when you wanna do it, you're like, well,  what's open? You know? Yeah. And then the lead time is long, depending upon if this person may or may  not leave, or this lease is up in six months, and then you have to negotiate and then plan, and then, you  know. Sure. All of a sudden it can take a long time. Time. A little weird. 

Speaker 3 (24:38): 

Yeah. 

Emily Bordner (24:38): 

So, um, yeah, she was like, I think you should do it. And I'm like, okay, you're crazy. And then, yeah, it's  been awesome. It's like our flagship, it's home, it's, you know, yeah. 

Mindy Hargesheimer (24:50): 

Mm-hmm <affirmative>.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 17 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (24:50): 

It's my favorite. 

Mindy Hargesheimer (24:51): 

Okay. So how, and by the way, we have these things here, which I wanted you to bring, and I, I sent some  things that are like me, you know? Yeah. As I, as I sit here, am I all black <laugh>, I saw this, I'm like, oh  my gosh, I have to have that, you know? 

Speaker 5 (25:03): 

Yes. 

Mindy Hargesheimer (25:04): 

And then I was telling you, I'm like, I'm not a plant person. I kill every plant, but I'm like all the plant  people out there. Mm-hmm <affirmative>. Like, what a cute clip. Mm-hmm <affirmative>. And this  stuff, of course, you know, everything Kansas City related, and we all know that Kansas City, everybody,  you know, nobody loves Kansas City as much as Kansas City Indian, <laugh>. And so you have this like,  wealth of really cool options for people mm-hmm <affirmative>. But it's not just cheaps. Mm-hmm  <affirmative>. So what else have you gotten into Kansas City wise that, um, you know, people can get  excited about? Branding wise? 

Emily Bordner (25:31): 

Yeah. We have a Royals collection. Mm-hmm <affirmative>. We have a Casey current collection. Um,  we have, we may or may not have something that works with sporting, 

Speaker 4 (25:40): 

May 

Mindy Hargesheimer (25:41): 

Or may not. 

Emily Bordner (25:41): 

Okay. Um, so yeah. I mean, a lot of 

Mindy Hargesheimer (25:43): 

What are we thinking for FIFA coming up? 

Emily Bordner (25:46): 

Well, I did some custom work for fifa. 

Speaker 3 (25:50): 

Okay. Which 

Emily Bordner (25:50): 

I'm excited about. So we did some VIP gifting for them. Amazing. They wanted some, some custom  beach drops.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 18 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Speaker 3 (25:55): 

Okay. 

Emily Bordner (25:56): 

So I just delivered those last week, and I think the re event is this week. So I'm really excited to hear how  it goes. 

Mindy Hargesheimer (26:01): 

Congrats. 

Emily Bordner (26:01): 

Um, but it's been a really cool way to like, kind of get in the door with, um, showing different categories  that we can do and stuff like that. 

Mindy Hargesheimer (26:09): 

Yeah. Um, do you have any other new product categories that are on the horizon that you can talk about?  Or are you really, like you found your, you know, your sweet spot of like mm-hmm <affirmative>. The  headbands mm-hmm <affirmative>. Or the straps, things like that. The jewelry. 

Emily Bordner (26:22): 

I mean, I think, you know, the proof is in the pudding. I think accessories is where I belong. Yeah. Um,  and I think doing that well and having a large variety mm-hmm <affirmative>. Is kind of what sets me  apart. Because it's like, you know, when you're in a crunch for a wedding and you're like, I need a pair of  earrings, you know? Yeah. Which I'm looking at these right here, <laugh>. Yeah. Like, where's the, you  know, where do I go? Yeah. Like in a, and so, you know, people come to us all the time for events and so  that feels really good. Yeah. 'cause I feel like I am fulfilling that niche of coming to mind with mm-hmm  <affirmative>. Someone, um, who needs something specific. Because even if you go to Target, or if you  go to boutiques, like, it's kind of a crapshoot depending upon the variety mm-hmm 

Speaker 4 (27:01): 

<affirmative>. 

Emily Bordner (27:01): 

Um, but we try to have a variety of like classic all gold hoops or something with Ryan Stones. Right. We  have stuff with color. We have stuff that's like Kansas City themed or chiefs themed. So we try to have a  wide variety mm-hmm <affirmative>. Um, for all tastes. And I think you can see that in our demographic.  It's pretty long, or it's pretty wide. I mean, anything from tweens up to 65, 70, because we have so many  different styles. Mm-hmm <affirmative>. 

Mindy Hargesheimer (27:24): 

Perfect. 

Emily Bordner (27:24): 

Um, so yeah, 

Mindy Hargesheimer (27:25):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 19 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

That makes total sense. I had the, I had a random idea as I was looking through everything that you're  doing. Um, I recently went through one of the, the, um, color analyses. 

Speaker 5 (27:35): 

Yes. I love it. Have you 

Mindy Hargesheimer (27:37): 

Done it? Yes. Yes. Best 

Speaker 5 (27:39): 

Money I've ever spent. 

Mindy Hargesheimer (27:39): 

What are you? 

Speaker 5 (27:40): 

I am a 

Mindy Hargesheimer (27:41): 

Dark summer. Okay. I'm a dark 

Speaker 5 (27:42): 

Autumn. Ooh. Yeah. And you're an all black 

Mindy Hargesheimer (27:45): 

<laugh>. And I'm an all black, but here's the thing, it's really funny. I have slowly, and, um, uh, Allie is  the girl that I went through mm-hmm <affirmative>. Um, and I told her, I was like, I'm having this like,  slow conversion into feeling really open about like Yeah. Even changing my hair color a little bit. Yeah.  

Because I've always been really, really blonde. Yeah. Which I love, but I'm like, okay, let's try this. Yeah.  And then I bought this teal dress, whatever. Anyway, I was like, oh, could you get into like, the color  palettes for people for accessories? I idea. That's fun. I thought that would be kind fun. That, so fun. And  the reason why is I kind of have a hard time finding dark autumn. Like, I think you can find people on,  you know, LTK or 

Speaker 5 (28:18): 

Yeah. 

Mindy Hargesheimer (28:19): 

Whatever. But I was like, what if you had accessories that fell into people's color? 

Emily Bordner (28:22): 

Oh, I love that. It's such a great idea. So, yeah. I'll, I'll have to save that. I feel like that'd be fun for  Mother's Day. 

Mindy Hargesheimer (28:27):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 20 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Oh yeah, that'd be perfect. Yeah. Yeah. I just was like, you know, people, if I don't wanna wear, you  know, a chocolate brown dress, but I wanna wear something, you know, with that color that's in my  palette, you know, what could I have that could accent it? So, anyway, there's my random idea for you. So 

Speaker 5 (28:41): 

I love it. I love it. It, I'm gonna save it. Okay. Perfect. Okay, so 

Mindy Hargesheimer (28:43): 

Let's talk about how do you write a book? Yeah. How do you get into this? Because I have had an idea for  a while to do like a kid's book, just really to Kid City. Yeah. And I mean, there's books out there already,  but I'm like, I don't know the first thing, first place to start. 

Emily Bordner (28:57): 

Yeah. 

Mindy Hargesheimer (28:57): 

So how did this idea come to you? Was it easier than you thought? Like how did that go? 

Emily Bordner (29:02): 

Um, I, I was on a retreat last year with one of my business coaches, Abby Miller, who's like, at my angel,  and she was like, Hey, I have this mastermind, I think you should join. And I tried it and it was a lot of  fun. And I was like, okay, I'll keep doing it. And so what does that mean, 

Mindy Hargesheimer (29:19): 

Mastermind? 

Emily Bordner (29:20): 

It's a group, um, an online group of eight to 10 women, and we all meet once a week, and she gives us  stuff to work on. She gives us stuff to think about, um, you know, we can vent, we can, you know, just  feel supported because 

Speaker 4 (29:34): 

Mm-hmm <affirmative>. 

Emily Bordner (29:34): 

Us, especially like solo entrepreneurship can be really lonely and, um, sure. Um, you just want that  community. 

Speaker 3 (29:41): 

Yeah. 

Emily Bordner (29:42): 

So I, uh, I love it. It's been awesome. So I highly recommend it. And so any who, she's really great about  bringing on speakers that we're interested in mm-hmm <affirmative>. And so at the retreat, I've been  wanting to try to book for years. Okay.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 21 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Speaker 3 (29:55): 

And 

Emily Bordner (29:55): 

I don't consider myself a good writer. Like, I never thought of myself as like literary, you know what I  mean? Sure. Like, 

Speaker 3 (30:02): 

Yeah. 

Emily Bordner (30:02): 

But I feel like I've, you know, devoured business book after business book. Yeah. I have my MBA, you  know, I have real world experience. People ask me advice all the time, like Yeah. 

Speaker 4 (30:14): 

And 

Emily Bordner (30:14): 

I have so many conversations about the same things mm-hmm 

Speaker 4 (30:18): 

<affirmative>. 

Emily Bordner (30:18): 

That I was like, I'm gonna do it. Yeah. I wanna do it. Whether or not I'm qualified writer, who cares?  Like, I'm gonna do it. And so, um, I told her that I, I want, you know, a writing coach to come on. Yeah.  And so she brought someone on and, um, her name was Elisa, and she said that she had a workshop  starting the next week, and she said, it's good timing, eight hours a day. Okay. For three days. Yeah. No  disruptions, no texts, no open emails. Um, you need to have your head down the entire time. And, uh, by  the end of it, you could have a first draft. 

Speaker 3 (30:52): 

Wow. And 

Emily Bordner (30:52): 

I was like, all right. So I challenge accepted. Yeah. Yeah. So I did it and I had a first draft Wow. With  after three days. And, um, I mean, it was loose, you 

Mindy Hargesheimer (31:03): 

Know, I mean, what do you, are you just like sitting with your laptop, just being like, okay, like just  flooding, like whatever thoughts are coming to mind, like just kind of putting it out there and then 

Emily Bordner (31:10): 

Yeah. Well, they gave me a lot of tips and tricks. Okay. Which was awesome. Mm-hmm <affirmative>.  So one of them was using chat GPT for like an initial outline. Sure. So like, I would brain dump the topics 

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 22 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

and then ask chat GPT to like, just like formulate it. Okay. Formulate it in a way that made sense. So it's  like, it gave me an order from there. And then from there I was like, okay, this is easy. So, uh, I voice  typed Okay. The whole thing. 

Speaker 3 (31:35): 

Okay. 

Emily Bordner (31:36): 

The whole thing I did. So I would just think about a conversation I had with mm-hmm. Someone that was  meaningful, or a book that was relevant and I would just talk like a friend. Yeah. And that was it. 

Mindy Hargesheimer (31:48): 

Interesting. And 

Emily Bordner (31:48): 

So that's how I was able to do it. It was, and then from there it was, you know, tweaking and, and  manicuring. And I hired an editor and mm-hmm <affirmative>. She was the one that really made it look  Yeah. Put together. Um, and so yeah, it was really fun and it was easy. 

Mindy Hargesheimer (32:04): 

And is it just put together like online? Like is it going through 

Emily Bordner (32:08): 

A publishing company? No, it's self-published. 

Mindy Hargesheimer (32:10): 

Okay. 

Emily Bordner (32:11): 

So I did it through Amazon. Okay. Yeah. I hired, uh, an editor and a formatting company and a cover  designer. 

Mindy Hargesheimer (32:17): 

Okay. 

Emily Bordner (32:18): 

And it kind of came together and it was just something that I wanted to do. It was like a project for  passion. Yeah. You know, and, and, uh, it's 

Mindy Hargesheimer (32:24): 

A huge accomplishment. 

Emily Bordner (32:25): 

It's been really fun. I think everybody should do it. Yeah. It was, like I said, it was easy and it wasn't  daunting. And everybody I talked to that had written a book before was like, it almost killed me. You 

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 23 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

know, like Yeah. I know. That's what I've heard too. That's why I'm like, oh. But overwhelming. Yeah.  No, it was awesome. And 

Mindy Hargesheimer (32:39): 

Does it make you wanna do another one? 

Emily Bordner (32:40): 

Oh, I'm definitely writing another one. I gonna write. Oh, okay. Good. Yeah. Yeah. I wanna write another  one. Uh, next year. 

Mindy Hargesheimer (32:46): 

Do you already know, is it gonna be business related or will it be something entirely different? Or you  can't say yet? 

Emily Bordner (32:50): 

<laugh>, I want it to be about, um, financial literacy for women. Oh, I love that. Yeah. I think it's really  important and not That's interesting. 'cause I really 

Mindy Hargesheimer (32:59): 

Wanna have someone come on to the podcast to talk about that too. 

Emily Bordner (33:02): 

Ooh. So Yeah. Yeah. You or someone, you know. Yeah. No, I mean, I would love to come back and talk  about it. I'm excited. It's something that I'm very passionate about. Um, I think it's really important. And  the only reason I feel like it makes sense to me is because I got my MBA and I was the only woman in the  finance class, and it clicked, and I'm like, this is easy. Why isn't 

Mindy Hargesheimer (33:24): 

Unreal? That's still the case, right? 

Emily Bordner (33:25): 

Yeah. Yeah, yeah, yeah. So, 

Mindy Hargesheimer (33:26): 

Yeah. What is the scene like here in Kansas City for female business owners? Does it seem like a mi the  minority? Do people collaborate? Like, what does that look like when it comes to all kind of doing  something similar in terms of having a business here? 

Emily Bordner (33:42): 

Yeah. Um, it feels really supportive. Yeah. You know, I think it's like writing a book. There's a thousand  books out there, there's a thousand boutiques out there, you know mm-hmm <affirmative>. And they're  all selling some form of the same thing, which is why I feel like a lot of people don't do the things  because Oh, there's already so many things out there. Yeah. But no one's gonna do it like you. Yeah. 

(34:03):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 24 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

And, um, you know, I'm not the only jewelry store, you know? Mm-hmm. I never have been, I didn't  come up with a concept. Right. Um, we're in good company, but it feels different. Mm-hmm  <affirmative>. And it feels, um, unique. Yeah. And so I think it's about having a space or a product that,  you know, fills that void. You know, it's like we found success before Travis Kelsey and Taylor Swift.  We were doing well. But I think developing originally designed pieces is when we were kind of went up  to the next level and I was like, okay, we can offer the gold hoops mm-hmm <affirmative>. But we also  need to offer something that is unique that you can't find at every boutique. Right. 

Mindy Hargesheimer (34:43): 

Yeah. And how long ago did that start? How long have you, has it been 13 years, did you say? Eight  years. 

Emily Bordner (34:49): 

Oh. Um, this has been going on. I've been in business for 13. Okay. I've been full-time for eight. Okay.  Got it. Mm-hmm 

Mindy Hargesheimer (34:55): 

<affirmative>. Yeah. 

Emily Bordner (34:56): 

Excuse me. 

Mindy Hargesheimer (34:57): 

Yeah. Um, and I, going back to the, the wholesale, I think some of the local collaborations that you've  done mm-hmm <affirmative>. Fall under that. Right. <affirmative>, like Starlight. Mm-hmm  <affirmative>. Or Reger. Can you talk about that? Yeah. Which is really fun when you go on and you see  little earrings that are like a little Manhattan or old fashioned <laugh>. Yeah. 

Emily Bordner (35:12): 

Oh my gosh. My favorite. Yeah. So this kind of started just in March and Starlight reached out and they  were like, Hey, can you help us make some earrings? And I was like, sure. Like, I've never done this  before. Yeah. And then it just kind of snowballed. So we've just been getting a ton of custom stuff, so fun.  And, um, yeah, it's been really cool. So Rieger, they were like, Hey, we wanna do something like this.  And they showed me an example, but we wanna do it with our co like, our cocktails. Okay. And I was  like, cool, let's do it. So like they, and then you work 

Speaker 5 (35:41): 

With like your person Yeah. 

Emily Bordner (35:43): 

Who designs it and, yeah. Yeah. It was cool. 'cause like they sent me their brand photography, Uhhuh  <affirmative>. So like their professional photography of how they serve. Yeah. Excuse me. Mm-hmm 

Speaker 4 (35:54): 

<affirmative>.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 25 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (35:54): 

Espresso martini, old fashioned, and, uh, traditional martini or classic martini. And so we were able to do  illustrations down to the cup, down to the garnish. That's so fun. 

Speaker 5 (36:05): 

'cause it was all custom. 

Emily Bordner (36:06): 

Yeah. Um, and they turned out so cute. And we even did cuff links. 

Speaker 5 (36:10): 

Oh, you did? Oh, that's perfect. Yeah. Mm-hmm <affirmative>. 

Mindy Hargesheimer (36:12): 

Yeah. Well, speaking of you and espresso martini hair club, right? Yes. 

Speaker 5 (36:17): 

Yes. Like, 

Mindy Hargesheimer (36:18): 

These are all things like going back to the plant or mm-hmm <affirmative>. What is this? A monstera, me  and my Black Thumb? Is that what it's called? I don't know. <laugh> <laugh>. Um, but, and then the  espresso martini clip and just several different things. I'm like, this is so perfect when you're looking for  the gift for someone that like, loves their espresso martinis or they love their old fashioned, or, you know,  male, female, whatever. So that's pretty brilliant. I love that. 

Emily Bordner (36:41): 

Yeah. I think it's been cool to like, you know, and even like Mahjong, you know what I mean? Like, we  started seeing Oh, always saw the bracelet. Yeah. Yeah. With 

Mindy Hargesheimer (36:46): 

The little tile. Yeah. Do you play? 

Emily Bordner (36:48): 

No, I want to. Okay. 

Mindy Hargesheimer (36:49): 

I don't play either, but my mom plays and I feel like, I'm not sure when I'll get into the art or the time to  figure it out, but I'm like, everyone's doing it, so I feel like I need to learn 

Emily Bordner (36:58): 

<laugh>. Yeah, totally. 

Mindy Hargesheimer (36:59):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 26 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Yeah. Um, fun. Okay, good. So let's talk also about <laugh>. Oh, sorry. No, you're good. Let's also talk  about Newhouse and how you work with them, because I think that, um, that's obviously incredible that,  that's like a full-time partnership, right? Mm-hmm <affirmative>. That you have for the, some of the  proceeds to go. So tell us about that. 

Emily Bordner (37:19): 

What shout 

Mindy Hargesheimer (37:19): 

Out for them. Yeah. 

Emily Bordner (37:20): 

Uh, love Me Newhouse, so mm-hmm <affirmative>. I ended up initially, like, I've been wanting to do a  nonprofit partner for a long time mm-hmm <affirmative>. And I was trying to decide, like, I was like,  okay, well it should be something with women. Um, but I couldn't decide which route to take. 'cause  there's so many different 

Mindy Hargesheimer (37:37): 

Sure. 

Emily Bordner (37:37): 

Nonprofits. So I left it up to my community 

Mindy Hargesheimer (37:40): 

Okay. 

Emily Bordner (37:40): 

And my customers and I said, Hey, what, what nonprofit are you most passionate about? Like, what 

Speaker 4 (37:47): 

Mm-hmm <affirmative>. 

Emily Bordner (37:48): 

Issue or like, you know, is it sexual abuse? Is it women in careers? Is it domestic abuse? You know, and,  um, sorry, uh, it was overwhelmingly domestic abuse. Okay. Which I thought was really interesting.  Yeah. And, um, Newhouse, um, a friend of mine works there 

Speaker 4 (38:08): 

Mm-hmm <affirmative>. 

Emily Bordner (38:09): 

And I know that they do a lot of really important work, and so it just was a really easy decision. 

Speaker 4 (38:15): 

Yeah.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 27 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (38:15): 

Because it made sense to me. I'm like, you people are the ones that are supporting me. Yeah. You should  decide where the money goes. I 

Mindy Hargesheimer (38:21): 

Like that. 

Emily Bordner (38:22): 

Um, and I felt like it made my customers more invested as well. Yeah. Because I am taking their feedback  and I'm using 

Mindy Hargesheimer (38:29): 

It. Absolutely. 

Emily Bordner (38:31): 

Um, so yeah. It's, it's been really amazing. I, I feel really proud of it. It's something that we've been doing  for, I think I just did that for the third year in a row. Okay. 

Speaker 3 (38:42): 

Yeah. 

Speaker 5 (38:42): 

And 

Emily Bordner (38:42): 

We actually are selling some of their, uh, clothing right now at our Crown Center location. 

Speaker 3 (38:46): 

Okay. 

Emily Bordner (38:47): 

Um, so if you wanna support them that way, we have four different designs there that you can buy on  sale. Perfect. Um, 

Mindy Hargesheimer (38:54): 

Yeah, I mean, I think that's just great that, you know, we're buying something for ourselves or we're  buying a gift for somebody, but you're, you're simultaneously paying it forward mm-hmm <affirmative>.  By supporting others. So 

Emily Bordner (39:04): 

Yeah. That's smart. Yeah. It always very admirable. I I just love that in other companies and I'm like, why  can't I do it? I can do it. So let's 

Mindy Hargesheimer (39:11):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 28 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Do it. Yeah. Perfect. <laugh>, love it. Okay. Good. Um, okay. So, uh, last question and then we'll get into  some kind of like rapid fire questions for you. Ooh. Okay. Okay. Um, what is next on the horizon for EB  and co? You've got the five locations mm-hmm 

Emily Bordner (39:27): 

<affirmative>. 

Mindy Hargesheimer (39:27): 

Six, six locations. Um, what are we thinking, by the way, I hate this question. Like, where do you see  yourself in five years? Right. Right, right. So I'm not gonna ask you that, but I am gonna ask, like, if you  kind of have your sort of vision board in front of you or something that you might be aspiring to next that  maybe feedback from the community could help mm-hmm <affirmative>. Or partnerships, what does that  look like for you? 

Emily Bordner (39:47): 

Well, we're always open to collab, so Okay. If anybody ever wants it, please send us a message. Okay.  You know, I think it's important to keep stuff fresh. 

Mindy Hargesheimer (39:57): 

Yeah. 

Emily Bordner (39:58): 

Um, we just did one with, so Casey, that was really fun. Um, oh, yeah. And that's been received. 

Mindy Hargesheimer (40:02): 

FEW Yeah. Yeah, 

Emily Bordner (40:03): 

Yeah. Yeah. So Casey, um, I, I think I need a warehouse. 

Speaker 3 (40:10): 

Okay. 

Emily Bordner (40:11): 

Um, so that big move. Yeah. 

Speaker 3 (40:13): 

Yeah. 

Emily Bordner (40:13): 

I think I need, um, fulfillment help. Okay. Um, so whether that's hiring someone to fulfill or a distributor  mm-hmm <affirmative>. I'm just trying to think of ways to make it easier for my staff. Sure. Because if  you're, if they're burnt out and they leave you, you're in a real pickle. Um, yeah. Excuse me. So right now  I'm trying to just take care of them Sure. And make sure they don't leave me. Um, <laugh>, please don't  leave. Please don't leave me. Yeah. Um, I, I'm excited to see my, the custom arm of my business grow.  Yeah. I feel like it's just like all of a sudden it's taking up a significant amount of my time.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 29 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Mindy Hargesheimer (40:54): 

Sure. But I'm sure you also probably have like, so much joy and pride in that as well. 

Emily Bordner (40:58): 

Yeah. It's fun, it's fun making products for people that don't usually get to make products. Yeah. Like, you  know, and, and see something that they envision come to life. Yeah. They get really tickled about 

Speaker 4 (41:09): 

Mm-hmm <affirmative>. 

Emily Bordner (41:09): 

Um, so that's really fun. Um, I would love, you know, I offer coaching, but I'd love to, you know, kind of  utilize that more nice. Um, I feel like connecting and helping become a really big important thing that I  want to nurture and 

Speaker 4 (41:26): 

Do 

Emily Bordner (41:26): 

More of. Mm-hmm 

Speaker 4 (41:27): 

<affirmative>. 

Emily Bordner (41:27): 

I wanna write a book and Well, that's a lot. That's a lot. 

Mindy Hargesheimer (41:33): 

You're a dreamer and you're obviously accomplished. So Yes. We will manifest all of those things for  you. It's happening. 

Emily Bordner (41:38): 

It's all happening in 2026. 

Mindy Hargesheimer (41:39): 

It's all it's gonna be happening. Yeah. FIFA as well. Okay, good. Um, well thank you for that. That was so  it's like I said, to me, this is a little bit of like how I built this. It's also like for people who know the brand  too. Yeah. 

Emily Bordner (41:50): 

Haven't 

Mindy Hargesheimer (41:51): 

Been able to hear you maybe speak more in like a long form way or for people who don't know the brand,  um, you know, for them to be able to hear about the variety of things that they can find that they can't find 

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 30 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

anywhere else. Mm-hmm <affirmative>. Which is super fun. So, um, six locations to go check out. So  Okay. Let's get into some rapid fire questions. Oh, 

Emily Bordner (42:08): 

Okay. 

Mindy Hargesheimer (42:09): 

All right. We're gonna start with what is currently on your Casey bucket list? 

Emily Bordner (42:14): 

Ooh. Well, this is the opposite of the question you're asking, but, uh, Corvino is one of my favorite  restaurants and they're closing, so we're going to a last hurrah. Okay. 

Speaker 3 (42:25): 

On 

Emily Bordner (42:25): 

Friday. 

Speaker 3 (42:26): 

Yeah. 

Emily Bordner (42:26): 

Um, it's kind of where my husband and I, it's like our restaurant Okay. For anniversaries and stuff. 

Mindy Hargesheimer (42:31): 

I know it's really sad for a lot 

Emily Bordner (42:32): 

Of people I know. But, uh, I'm excited to go out with a bang. 

Mindy Hargesheimer (42:34): 

Okay. 

Emily Bordner (42:35): 

Um, so that's on my bucket list. Perfect. Um, oh man, I still haven't been to Bob's Pantry. Okay. 

Mindy Hargesheimer (42:43): 

I 

Emily Bordner (42:43): 

Need to go there. Yep. 

Mindy Hargesheimer (42:44):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 31 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

That's a must. Um, and they have their bakery that's next door, us, so I've done, I've done lunch there, but  I haven't done the bakery, so I'm with 

Emily Bordner (42:51): 

You there. Yeah, 

Mindy Hargesheimer (42:52): 

Yeah. 

Emily Bordner (42:52): 

Um, those two come to mind first. 

Mindy Hargesheimer (42:54): 

Okay. Um, who would you wanna hear on the Kansas City Bucket List Podcast? 

Emily Bordner (42:59): 

Hmm. Tyler Enders. Great. Yeah. I think 

Mindy Hargesheimer (43:04): 

Meeting Casey. 

Emily Bordner (43:05): 

Yeah. 

Mindy Hargesheimer (43:06): 

Rainy day books. 

Emily Bordner (43:07): 

Yeah. I think he, um, range. Yeah. 

Mindy Hargesheimer (43:09): 

Um, 

Emily Bordner (43:09): 

He's wicked smart and I feel like he's kind of soft spoken. Yeah. Not in a negative way. No. Yeah. He's  just not like in your face, like, blah, blah, blah, like me. Yeah. <laugh>, 

Mindy Hargesheimer (43:19): 

He's like the silent assassin who's kind of behind. Exactly. He is a 

Emily Bordner (43:22): 

Silent assassin. Yep. So I would love to hear, uh, him share more of his history and what he's working on  and what his dreams are because 

Mindy Hargesheimer (43:31):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 32 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Okay. He's 

Emily Bordner (43:32): 

A doer. Love 

Mindy Hargesheimer (43:33): 

It. Great nomination. Um, okay. Is there anything that you wanna know more about regarding Kansas  City lifestyle? 

Speaker 4 (43:39): 

Hmm. 

Emily Bordner (43:42): 

Ooh. I mean, I would, I would love any recommendations for interior designers. 

Speaker 3 (43:50): 

Okay. I 

Emily Bordner (43:50): 

For 

Speaker 3 (43:51): 

Yourself? 

Emily Bordner (43:51): 

Yeah, for myself. Residential, for the store. Residential. Residential. Okay. Um, commercial  merchandisers. 

Speaker 4 (43:57): 

Okay. You 

Emily Bordner (43:57): 

Know, um, I, I really believe it makes a huge difference. Mm-hmm <affirmative>. So having more, um,  contacts for that would be awesome. Um, 

Mindy Hargesheimer (44:06): 

What have you done to date for that? 

Emily Bordner (44:09): 

Uh, hallmark. I've used a lot of my contacts from Hallmark to help, uh, merchandise the Russell I adore.  Um, oh yeah. And they do such a great, like, oh my God, like my favorite spaces in Casey, I feel like. 

Speaker 4 (44:21): 

Yeah.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 33 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (44:21): 

They're so detail oriented and warm and mm-hmm <affirmative>. I just want them to do my house. 

Mindy Hargesheimer (44:26): 

Yeah. <laugh>, 

Emily Bordner (44:27): 

Um, 

Mindy Hargesheimer (44:28): 

That could happen, I'm sure. 

Emily Bordner (44:29): 

Yeah. <laugh>. Yeah. <laugh>. Um, but yeah, probably that I love interiors. I think it's so fun. It drives  my husband absolutely insane and he wants to disown me, but the house looks better for it. <laugh>. 

Mindy Hargesheimer (44:39): 

Uh, yeah. We could probably chat about that too in my house too. All right. What is a favorite hidden  gym in Kansas City? Mm. 

Emily Bordner (44:46): 

Hidden Gym. I mean, it's not really hidden, but I love Cafe. Cafe. I think it's like 

Speaker 4 (44:53): 

Mm-hmm <affirmative>. 

Emily Bordner (44:54): 

I love their mission. I love how supportive they are. I think that their coffee is actually delicious and  there's nothing like it out here. Yeah. So it's like a real treat. Yeah. Like I have to be in North KC Right.  To get it. Which is like the least convenient as, you know, <laugh> Yes. Being outside. Um, yeah. But,  uh, I, I, yeah, I would love it if they were closer. It would be troublesome for me. 

Mindy Hargesheimer (45:19): 

Trouble. Yeah. Okay. That's a great one. 

Emily Bordner (45:20): 

Summer Moon. I love Summer Moon. Yeah. 

Mindy Hargesheimer (45:23): 

Yeah, they're good. One, one. It's 

Emily Bordner (45:24): 

Really good. 

Mindy Hargesheimer (45:24):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 34 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Are there multiple locations here or, I 

Emily Bordner (45:26): 

Know 

Mindy Hargesheimer (45:26): 

There's the one on Metcalf. 

Emily Bordner (45:27): 

Yeah. Metcalf. And there's one on Lee Summit. Okay. Got. So if you haven't tried it, try it. It's absolutely  delicious. Any drink of choice there? Anything with their moon milk? I sometimes they're a little heavy  handed with it. I, my sweet spot is an Americano with moon milk in it, so it's like a little bit of a creamer,  not like a whole latte based in it. 'cause that can be a little heavy. Um, but yeah. 

Mindy Hargesheimer (45:48): 

Good to know. Okay. Um, in your opinion, what makes Kansas City so unique and great 

Emily Bordner (45:53): 

To this day? Well, I've heard people say it before, but it's like a small, big town. Mm-hmm <affirmative>.  Or a big small town. I think that's <laugh>. Yeah. 

Mindy Hargesheimer (46:01): 

One, 

Emily Bordner (46:02): 

I think they both apply. Um, but yeah, I, everybody knows each other. It's a small enough community to  have relationships, or at least like, run-ins with most people. Um, I feel like it is really supportive. I feel  like it's really creative. 

Speaker 4 (46:16): 

Yeah. 

Emily Bordner (46:17): 

Um, you know, and I, I was just so proud of Kansas City to see how fast they were. Like for example,  after the engagement of Taylor and Travis mm-hmm <affirmative>. Like that happened at noon. I was  getting emails from Kansas City companies by 3:00 PM for pre-orders new pro. Like, it was just, and I  

was like, this isn't like a win or lose Super Bowl thing. Right. Where you're like, okay, well it's one of two  options and we know it's gonna, you know, like this was an out of the blue. 

Speaker 3 (46:43): 

Yep. 

Emily Bordner (46:44): 

Like, at least for me, I, I had no I, you know what I mean? Mm-hmm <affirmative>. And like literally  within three hours I had marketing emails with product and I was like, oh God, we do, here we go. Yeah.  Woo. So it really, it pushes me, which is good because I was like,

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 35 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Mindy Hargesheimer (46:58): 

But just on that experience alone, 

Emily Bordner (47:00): 

I know I was just like, okay, well we need to come up with something. We need to do something, you  know, fresh and something new. And so it pushed me and um, so we released a couple things and it was  really fun. 

Mindy Hargesheimer (47:10): 

Nice. Okay. Um, your answer, well obviously it can't be a Corino, but if you could have your last meal on  earth at any Kansas City restaurant, where would it be? 

Emily Bordner (47:18): 

Mm. Ocean Prime. Okay. It's not locally owned, I don't think that's okay. Is that okay? Yeah. Okay. Wait,  lemme do two answers. I'll do a no 

Mindy Hargesheimer (47:26): 

Wrong answers. Yeah. 

Emily Bordner (47:26): 

I'll do a locally owned version and then That's fair. <laugh>. Um, ugh, God, ocean Prime their salmon is  Okay. The best salmon I've ever had. Yeah. Everything I've had there is just so delicious. 

Mindy Hargesheimer (47:40): 

That's good to know. I do love a good salmon 

Emily Bordner (47:42): 

Dish. Oh man, it was so good. Um, okay. 

Mindy Hargesheimer (47:44): 

And 

Emily Bordner (47:44): 

Then locally owned, I would say corvino. 

Speaker 3 (47:48): 

Mm-hmm <affirmative>. 

Emily Bordner (47:49): 

RIP 

Speaker 3 (47:49): 

Mm-hmm 

Emily Bordner (47:50):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 36 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

<affirmative>. Um, if that's not an option, probably novel. 

Speaker 3 (47:56): 

Okay. 

Emily Bordner (47:56): 

Um, the pistachio pie is, Ooh, so good. Okay. If you haven't experienced it, I don't 'cause I myself a  foodie, but I love food. Yeah. <laugh>. Yeah. That's a good No, that's great 

Mindy Hargesheimer (48:08): 

To know. 'cause I wouldn't have known to, I mean, I love pistachio flavored anything, but yeah, 

Emily Bordner (48:12): 

It was, um, it's so incredible. It's cream, it's pistachio, which is like subtle. It's so, so yummy. And it was  such a killer debut that they have to have it on the menu at all times now. 

Speaker 3 (48:24): 

Yeah. 

Emily Bordner (48:25): 

Um, 

Mindy Hargesheimer (48:25): 

Good to know. 

Emily Bordner (48:26): 

Yeah. I think, uh, Ooh, Andres? 

Speaker 3 (48:28): 

Yeah. Give 

Emily Bordner (48:29): 

Me some almond beans. Give me some, you know, it's all sweets for me. 

Speaker 3 (48:32): 

Yeah. Okay. 

Emily Bordner (48:33): 

Um, I'm way more of a sweet person. I love to bake, so, you know, um, that's always fun too. 

Mindy Hargesheimer (48:38): 

I'm a terrible baker and cooker, but we won't, that's story for another day. <laugh>. Okay. Um, the last  thing is, where can people find and follow you? People wanna get in touch with you, people wanna buy  from you, collab with you. Yeah.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 37 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Emily Bordner (48:50): 

Where 

Mindy Hargesheimer (48:50): 

Do they go? 

Emily Bordner (48:51): 

Um, our email is hello@ebandcompany.com. Our website is eb and company.com. You can follow us on  Instagram, which is where we put most of our marketing energy. Mm-hmm <affirmative>. So that's the  place for like, the freshest, newest information. Okay. And that's at eb.ad.co. 

Mindy Hargesheimer (49:08): 

Perfect. 

Emily Bordner (49:08): 

Um, you can find my book on Amazon. Yeah. If you search for Emily Borer, it's called The Retailer's  Playbook. 

Speaker 5 (49:14): 

Okay. 

Emily Bordner (49:15): 

And I think that's kind of it. Okay. We're on the internet somewhere 

Speaker 5 (49:20): 

On the worldwide 

Mindy Hargesheimer (49:21): 

Web <laugh>. Um, and then the last thing is we are gonna do a giveaway together. 

Emily Bordner (49:26): 

Yes, ma'am. 

Mindy Hargesheimer (49:26): 

And we are also gonna do a promo code. 

Emily Bordner (49:28): 

Yes, ma'am. 

Mindy Hargesheimer (49:29): 

So those details will come in the post. Yes. Um, when this episode comes out for everybody to, uh,  engage in. So I'm super excited to do that with you. So 

Emily Bordner (49:36):

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 38 of 39 

Transcript by Rev.com 

This transcript was exported on Jan 29, 2026 - view latest version here. 

Yeah, me too. It's, I love it. I love being able to see what people, like, what they, you know, the little  bundles that they make. Yeah. Um, so yeah, it'll be fun. 

Mindy Hargesheimer (49:44): 

Well, huge congratulations to you on your success. I mean, honestly, it's very admirable. People have so  much to learn from you and obviously your products are so fun and, um, so unique. So thank you so much  for coming on. Yeah. Thank you for having, it was for with you having Yeah, you too. All right. All right.  Thank you guys so much for listening. Be sure to follow Kansas City Bucket List Podcast on all the  places that you can find us, which would be Apple, YouTube, Spotify, Instagram. Um, of course we  would love for you to review the episode to subscribe to the podcast. Um, I'm super grateful to be able to  have these stories come to life and to really share and promote the people that are behind it all here in  Kansas City. So thank you so much for following along and look forward to more to come. Thank you so  much for tuning in and finding inspiration in these incredible stories. If you love what you hear, be sure to  subscribe so you never miss an episode. Leave a rating and share the show to help these Kansas City  voices reach even more listeners.

KCBL Podacst_S1E3_Emily Bordner EBandCo_v1 (Completed 01/29/26) 

Page 39 of 39 

Transcript by Rev.com 

Powered by Squarespace.